Helped Interbrand launch their first and subsequent Interbrand Breakthrough Brands report and event at the New York Stock Exchange in New York City in 2016 and 2017.
VIDEO: Interbrand Breakthrough Brands at the New York Stock Exchange Closing Bell
Interbrand Breakthrough Brands bell ringing at the New York Stock Exchange
Challenge & Opportunity
In partnership with the New York Stock Exchange (NYSE), and Ready Set Rocket, Interbrand launched Interbrand Breakthrough Brands, a global list recognizing 40 global start-ups in emerging markets.
Interbrand Breakthrough Brands discover and celebrate the next generation of brands—the start-ups, upstarts, challengers, problem solvers, innovators, and category creators that are embodying growth. We were excited to bring the Breakthrough Brands’ stories to life.
• How can we develop an identity that expresses each breakthrough brand’s growth, relevance, and innovation?
• How can we adapt the Interbrand’s recently refreshed brand identity to develop a consistent and engaging experience for Breakthrough Brands?
Role
Lead Designer at Interbrand’s Global Marketing Team in New York.
Jasmine was involved in Interbrand Breakthrough Brands from inception to launch.
Developing a Data Driven Identity
VIDEO: What is Interbrand Breakthrough Brands?
Process
With Interbrand’s recent rebrand after 41 years, Interbrand Breakthrough Brands was a playground to experiment and explore how the brand can extend itself. Jasmine worked with the Executive Creative Director, Creative Technologist and team to ideate, visualize an identity and experience throughout all touch points.
VIDEO: Process of Designing Breakthrough Brands
“As our bootstrapped group grew into a vibrant and creative marketing machine, Jasmine’s evolution as a designer and team member accelerated this arc. The success of Breakthrough Brands 2017 is intrinsically tied to Jasmine’s design ingenuity and fast growth.”
JANINE STANKUS
editor, interbrand
Visual Strategy
After iterating on ideas, it was discovered that a new view on growth by using data to express the breakthrough brands’ stories could be shared. This data driven identity explains each brand’s growth trajectory while displaying their social engagement on the web. This new experience allowed users to interact with the system, through the Interbrand website, report, and event.
Panel discussion at the Interbrand Breakthrough Brands event at the New York Stock Exchange.
The Inaugural Report
#BTB2017 TRENDING ON TWITTER
Designed videos and animations as part of the social media campaign launch to encourage participation in the Interbrand Breakthrough Brands nomination process.
FEATURED IN
THANK YOU TEAM
